It began with a simple wish from women with fuller busts: a smoother look without feeling restricted. Since then, it has become one of VEIMIA’s most-loved bras, recognised by wearers and editors across Japan.
VIEW DETAILSFrom one bestseller to two signatures, shaped by real feedback.
Our No.1 Minimizer Bra was created for women who wanted a smaller-looking silhouette with comfortable everyday support.
As more women wore it, their everyday feedback helped us refine the fit and comfort while keeping the minimising effect they loved.
With comfortable support and a natural minimising effect, our No.1 Minimizer Bra became a trusted choice for everyday wear.
100,000+ sold in the first year
Women loved the minimising effect, but one request kept coming back: could it feel even easier to wear? Built on real sales and customer feedback from our No.1 Minimizer Bra, we removed the back hooks to create a smoother, easier fit.
The hookless design quickly connected with more women, thanks to its smoother back and easy everyday feel.
100,000+ sold in six months
One began with the desire to look smaller. The other grew from the desire to feel even easier. Different ways to wear. The same idea at heart: comfortable minimising support made around real women and real feedback.
510,000+ sold across both styles
Women loved the streamlined look of our No.1 Minimizer Bra, but wanted even more comfort. So we removed the back hooks for a smoother, easier fit — without losing the support they loved.
VIEW DETAILS
What began with one bra became an ongoing pursuit of better comfort. Shaped by real voices and everyday needs, the story of No.1 continues — one thoughtful improvement at a time.
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