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Story Begin

In 2019, in a cramped fitting room in Tokyo’s Shibuya district, 26-year-old Mia numbly put down the eighth ill-fitting bra. Due to her full breasts, she was subjected to unfamiliar gazes in daily life, and various inappropriate bras caused her great pain. That day, she resolved to change it. Not just for herself, but for the collective wish of countless full-busted women: "Comfort should be a right, not a luxury."

Redefining 'Freedom' Through Details

In 2021, Veimia launched its first "Minimizer Bra for Full Busts." After thousands of trials, the R&D team transformed the oppressive feel of traditional underwires into a flexible yet supportive "Invisible Lift Technology." When the first customers tried it on, their surprise at the perfect balance of lightness and support proved that true innovation wasn’t just about aesthetics—it was about redefining women’s freedom. Within three months, 5,000 bras sold out, each one sparking moments of revelation in front of the mirror: "So this is what it feels like to be effortlessly beautiful."
Blooming Kindness from Pain

In autumn 2023, a letter from a breast cancer survivor left the team sleepless: "After losing my breasts, I felt broken." In response, Veimia collaborated with surgeons and therapists to create a "Post-Surgery Bra," tenderly wrap each sensitive scar and helping women reclaim their confidence.
The Pulse of the Digital Era

Behind 1.3 million "Minimizer Bras" are real, beautiful stories—a young professional’s first important meeting, a homemaker’s quiet preparation, a new mother’s first confident outing, girls laughing as they dash along the shore. These everyday yet profound moments remind Veimia that its purpose isn’t just selling lingerie, but helping women embrace life freely and confidently.

【 Brand Position 】

Veimia specializes in functional-yet-elegant lingerie, empowering Asian full-busted women to embrace comfort and confidence daily.
Whether for routine or rare occasions, every woman deserves to shine as her truest, most beautiful self.

【 Brand Vision 】

Veimia aspires to be Asia’s leading lingerie brand for full-busted women,
where freedom, comfort, and confidence let each woman’s unique beauty flourish.

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